A landing page should be an action-orientated stand-alone webpage. They exist to get website visitors to convert to the next stage of a purchase journey.
Landing page design can differ depending if you are B2C or B2B. B2C tend to have more of a focus on the emotional drives to buy and B2B tend to play into the logic of the business mind. Furthermore, B2B products can be very complex so it is essential to convey your product simply whilst highlighting key benefits.
Here are some of our top tips and examples to help you create a great landing page to boost conversions.Read More