Increase conversions from your B2B landing page

Increase conversions from your B2B landing page

A landing page should be an action-orientated stand-alone webpage. They exist to get website visitors to convert to the next stage of a purchase journey.

Landing page design can differ depending if you are B2C or B2B. B2C tend to have more of a focus on the emotional drives to buy and B2B tend to play into the logic of the business mind. Furthermore, B2B products can be very complex so it is essential to convey your product simply whilst highlighting key benefits. 

Here are some of our top tips and examples to help you create a great landing page to boost conversions.

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AI trends to watch

AI trends to watch

Having recently been to a talk on the topic of AI, I was expecting to come away knowing new things about the subject. But, I did not. On the plus side it inspired the following blog post to highlight some exciting trends in this space!

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Digital transformation is a marathon not a sprint

Digital transformation is a marathon not a sprint

It is that time of year again. Thousands of people after months of training prepare to run the London Marathon. Some of you will know from experience (the rest of us assume) that running a marathon requires a lot of hard work. You have to spend a lot of time training as well as making lots of small improvements to your lifestyle. In the sporting world, these marginal improvements accumulated over time can deliver impressive results. This method can also be applied to digital transformation.

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How to create the best infographic

How to create the best infographic

There has been a resurge in the popularity of infographics over the last couple of years and if you know how to use them they can be a very powerful marketing tool; they are easy to understand, easily shared and they don’t take up hours of a users time. In a world where we suffer from huge information overload, infographics help digest complex sets of data in a way that doesn’t make ones head explode or bore you to the point of running away.

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Happy Christmas from Path59

Happy Christmas from Path59

This has been a magnificent year for us and we are looking forward to 2018.

We're going to be mostly off until mid-January, keeping a low profile whilst working on active projects and charging batteries before taking up exciting challenges again. 

We hope you enjoy your holidays and have the chance to also charge your batteries  - happy Christmas!

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Four things to ask your customer support team now

Four things to ask your customer support team now

Not sure how to start improving your customer experience? Ask your support team..

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Digital inclusion in business

Digital inclusion in business

The term digital transformation implies that the whole business will somehow change and change at that scale is scary. But business is forever transforming. Or more to the point, organisations shift and change and adapt all the time - you either adapt to the current cultural, technological and political changes or you close up shop. This is not new.

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I'm a hypocrite and so are you

I'm a hypocrite and so are you

When it comes to ethics over convenience, most of us still choose to take the path of least resistance. This makes us all hypocrites but also presents an interesting opportunity for established companies to truly innovate.

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The Most Jam is now Path59

The Most Jam is now Path59

The Most Jam has changed its name to Path59. This is the story of how we came up with the first name in the beginning and why we felt it was time to change.

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Achieving B2B and B2C Experience Parity

Achieving B2B and B2C Experience Parity

It is high time B2B companies finally embraced what B2C companies have known for years.

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Purpose: The intersection between brands, the conscious consumer and the sharing economy.

Purpose: The intersection between brands, the conscious consumer and the sharing economy.

At a time when brands can come from nowhere – with no legacy – and disrupt or own a once established sector you can’t help but notice a fundamental shift in brand value and our once concrete definition thereof. 

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Customer experience 101

Customer experience 101

We've created an exercise to help you understand your audience.

To understand the customer's journey with you, we first need to get an understanding of who your customer is and we do this by defining a pen portrait of the customer. We will then look at what their journey with you might look like and which channels this might happen on. 

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Two weeks in two hours

Two weeks in two hours

On Tuesday afternoon, I attempted the impossible - I tried to shrink a two week process into two hours. And it worked.. ish.. No, I was not experimenting in a physics lab - I was giving a workshop for the TalentGate cohort currently in London from Finland.

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The problem with knowing too much

The problem with knowing too much

Time and again I see brilliant researcher sand analysts getting frustrated about the businesses they serve not listening to their insights, despite these being wonderfully researched and fully backed up with data. They present findings, explain their case and nothing happens. Then, along comes another person/ agency/ department who says the same exact thing and THEIR feedback gets implemented. 

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Is your business ready for the Internet of Services?

Is your business ready for the Internet of Services?

Last week, we looked at how the Internet of Things has evolved over time. This week, we'll explore how that evolution is moving towards services rather than things.

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Evolution of the Internet of Things

Evolution of the Internet of Things

Connected or “smart” devices are nothing new. The Nest Learning Thermostat, one of the first popular mass-market smart devices, was first released back in 2011. Since then, millions of units have been sold worldwide, and the breadth of IoT-connected devices available on the market has exploded, but maybe not as quickly as we would have expected.

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Blurred lines: the changing eCommerce landscape P2

Blurred lines: the changing eCommerce landscape P2

In this two-part series, learn about the 2017 trends we see re-shaping the eCommerce landscape and how they could affect your business. In Part 2, we look at the emergence of messaging platforms turned “everything” apps. These sophisticated hybrids are already taking hold in China and other parts of Southeast Asia. As their ubiquity grows, how can your company take advantage of the trend?

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Blurred lines: the changing eCommerce landscape P1

Blurred lines: the changing eCommerce landscape P1

Is your brand struggling to reach consumers in what some are calling a “post-eCommerce world?” In this two-part series, learn about the 2017 trends we see re-shaping the eCommerce landscape and how they could affect your business.  

In Part 1, we look at how brands are leveraging their social followings by creating “shoppable” content, essentially integrating eCommerce functionality to create seamless social shopping experiences.

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Optimising for eCommerce stickiness

Optimising for eCommerce stickiness

This blog post covers a quick and relatively low-cost methodology for optimising eCommerce journeys.

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